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From the article: "The rationale was economics based, and not focused on the customer," Charlebois said. "From the get go, customers detested them." A 2003 Ni
by rossdavidh 4y ago
From the article:
"The rationale was economics based, and not focused on the customer," Charlebois said. "From the get go, customers detested them."
A 2003 Nielsen survey found that 52% of shoppers considered self checkout lanes to be "okay," while 16% said they were "frustrating." Thirty-two percent of shoppers called them "great."
So...about twice as many people called them "great" as "frustrating", and that was 19 years ago. I think most people like them now, because there's usually not a line, and you don't have to get the checkout clerk trying to do the upsale or whatever. As long as there's an employee nearby to take care of when they have a problem, and there almost always is to discourage theft, I think they're great.
- wildrhythms 4y agoI always wonder if the perception of self checkout is slanted by people who don't realize they have to put the scanned items individually onto the scale before they can scan the next item. I still see frustrated shoppers doing it all the time at the store.
- kevincox 4y agoProbably some people but in some store the scales are so picky that it malfunctions every 6 items and you need to pick up and put the item down again. And heavens forbid you want to move a bag in the checkout area. Some stores have more forgiving systems than others but the bad ones are really awful. I don't mind self-checkout in the stores where the machines aren't such a pain in the ass.