Actually only Sony and Fuji make tape. All the brands use one or the other. However they use two different technologies (metal oxide and metal evaporate) so the

Actually only Sony and Fuji make tape. All the brands use one or the other. However they use two different technologies (metal oxide and metal evaporate) so the general recommendation is to use both for long-term archive. I generally use HPE or Overland (Sony-based) and Fujifilm.