Marketing vs. engineering is a common issue within a company and coming out of a failed startup - NOT marketing enough was part of the problem. The product did

Marketing vs. engineering is a common issue within a company and coming out of a failed startup - NOT marketing enough was part of the problem. The product did not sell itself, and many engineers mistakenly believe their product is simply that GREAT. It's often not (and I don't mean this negatively because engineering a GOOD product is very challenging to say the least), so be careful not to drink too much of your own kool-aid. Historically, consumption has been driven by brand appeal which is defined by form (brand), function (product), and message (definition)... you'd be surprised how many great products have bad brands and lost in translation.