Farming is about sales and marketing. My FIL bought two farms as a hobby, and he essentially has two choices: selling to middlemen for peanuts or going direct-

Farming is about sales and marketing. My FIL bought two farms as a hobby, and he essentially has two choices: selling to middlemen for peanuts or going direct-to-consumer. DTC is problematic for obvious reasons - you have to do last-mile delivery and "how do people buy when they don't know what's available." Middlemen buy low from you so they can sell high from someone else, and have market-making ability. So before you do anything, try to figure out who you're going to sell these crops to.