I feel like in its heyday, Supreme was selling coolness to a very targeted audience (rich kids who wanted to be seen as having trendy taste with tons of money b

I feel like in its heyday, Supreme was selling coolness to a very targeted audience (rich kids who wanted to be seen as having trendy taste with tons of money but both of these expressions not associated with old world wealth, but rather skater/ punk/ hip hop "alternative" culture). Like, at one point, Supreme was able to sell a literal brick with its branding stamped on it, for something like $30 for a brick, and who knows how much it was sold on secondary markets. Along with the literal brick, Supreme also did a "collabo" with the MTA of NYC, where the back of the MetroCards had Supreme branding. Hypebeast idiots were buying as many of those cards as they could to resell for 5-10x the actual value. To me, web3, everything in it, is the Supreme of the tech world. Some alternative "next big thing" fueled by hype and money, and what you're buying and selling is branding & associations, rather than practical functionality (aka, utility).