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> They’ve got into a kind of brand advertising negative feedback loop, it seems. I can imagine him shaking that out - although presumably would be short term re
by cactusplant7374 4y ago
> They’ve got into a kind of brand advertising negative feedback loop, it seems. I can imagine him shaking that out - although presumably would be short term revenue hit. It’s a technical change though.
Could you explain this in a different way. I’m having trouble understanding the consequences? You’re saying more engagement doesn’t mean more click throughs because it’s the same users?
- frabcus 4y agoI think it was that click throughs (and someone say buying something) reduce ad impressions, as they’re no longer scrolling Twitter. As a result Twitter ad targeting has ended up only good for brand advertising, when at least in theory companies would pay for highly targeted ads eg in threads where people were talking about a product. This is so third hand though you should take this comment with a pinch of salt!