> They’ve got into a kind of brand advertising negative feedback loop This was a key blind spot for Elon. He thought advertising should work better with more e

> They’ve got into a kind of brand advertising negative feedback loop This was a key blind spot for Elon. He thought advertising should work better with more engagement (or something like that if I am ascribing too much intent). It usually should. But that's not how Twitter evolved to work. Once you poop in the brand advertising punch bowl, you are pretty much done.