Any hardware product company has to be atleast one cycle/model ahead in prototyping and development. If the 13 is launched today, then 14 should have already fi

Any hardware product company has to be atleast one cycle/model ahead in prototyping and development. If the 13 is launched today, then 14 should have already finished prototyping and development. The "unprecedented" is because they found this after the 13 launch, and it's not an integration issue – it's a core issue. It's not possible to go back to architectural drawing boards in the current product iteration. So they had to do a hail mary and revert back to the previous launch's GPU. That does count as a major goof up (if it happened ofc). We have many popular YouTube reviewers saying there is no reason to buy the 14 series, the 13 series are equally as good _(except the Pro Max's dynamic island)_. Apple just happens to be in a comfortable position. These kind of things could kill smaller hardware product companies.