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It's not a luxury car, never has been. I'm not sure it's even portrayed as a luxury car, perhaps it was perceived as a bit of a luxury car before it came out wi

by rmk 4y ago

It's not a luxury car, never has been. I'm not sure it's even portrayed as a luxury car, perhaps it was perceived as a bit of a luxury car before it came out with the Model 3 (buying a Model S was the first thing someone coming into money from a startup exit would commonly do in the early-mid 2010's).

rsj_hn 4y ago
Base Model Tesla 3: 49K Long Range: 56K Performance: 62K Fully Self-Driving is another 15K add on and there are other add ons as well. So let's say 49-80K depending on trim and options. A 2022 BMW 3 Series goes from 42K to 57K. A 5-Series goes from 60K-74K (we'll ignore the 2 and 4 series) depending on trim and all wheel drive. So Tesla is priced as a luxury car, and therefore is in that market -- or it better be, otherwise they need to start cutting prices. If you look at the demographics of Tesla buyers, it's a median age of 54 and median household income of 128K[1]. So yes -- luxury market. Not Rolls Royce luxury, but Lexus/Audi/BMW/Mercedes luxury. [1]https://www.start.io/blog/tesla-target-market-analysis-and-segmentation/ https://www.start.io/blog/tesla-target-market-analysis-and-s...
- thdespou 4y ago
  Depending where you live, all cars could be considered luxury cars but in reality they are just expensive. For example in Ireland a new scoda Octavia starts from 34k-54k euros. There is not big difference in price, but it's not considered luxury car for sure. I remember back in 2002 a good version of this car would cost between 16k-24k.
  - rsj_hn 4y ago
    Let's not pretend that we are babes in the woods, with glistening eyes just opened to the world, trying to decide for ourselves what a "luxury car" really is. This is a well defined market segment for suppliers and consumers alike. It is a term of art used by industry analysts, investors, producers, and car buyers. Don't create your own definitions. If I say I am going to buy a junk bond, you don't need to start questioning "what is junk? All things are needed in life. One man's junk is another man's treasure", etc.
siquick 4y ago
You are living in a wealthy bubble if you don’t think a Tesla is a luxury car.

by rmk 4y ago

rsj_hn 4y ago

Base Model Tesla 3: 49K Long Range: 56K Performance: 62K Fully Self-Driving is another 15K add on and there are other add ons as well. So let's say 49-80K depending on trim and options. A 2022 BMW 3 Series goes from 42K to 57K. A 5-Series goes from 60K-74K (we'll ignore the 2 and 4 series) depending on trim and all wheel drive. So Tesla is priced as a luxury car, and therefore is in that market -- or it better be, otherwise they need to start cutting prices. If you look at the demographics of Tesla buyers, it's a median age of 54 and median household income of 128K[1]. So yes -- luxury market. Not Rolls Royce luxury, but Lexus/Audi/BMW/Mercedes luxury. [1]https://www.start.io/blog/tesla-target-market-analysis-and-segmentation/ https://www.start.io/blog/tesla-target-market-analysis-and-s...

thdespou 4y ago
Depending where you live, all cars could be considered luxury cars but in reality they are just expensive. For example in Ireland a new scoda Octavia starts from 34k-54k euros. There is not big difference in price, but it's not considered luxury car for sure. I remember back in 2002 a good version of this car would cost between 16k-24k.
- rsj_hn 4y ago
  Let's not pretend that we are babes in the woods, with glistening eyes just opened to the world, trying to decide for ourselves what a "luxury car" really is. This is a well defined market segment for suppliers and consumers alike. It is a term of art used by industry analysts, investors, producers, and car buyers. Don't create your own definitions. If I say I am going to buy a junk bond, you don't need to start questioning "what is junk? All things are needed in life. One man's junk is another man's treasure", etc.

siquick 4y ago

You are living in a wealthy bubble if you don’t think a Tesla is a luxury car.