I think they could compete by changing the query on search to be parsed by their own LLM, that is continuously retrained with updates to indexed content. ChatGP

I think they could compete by changing the query on search to be parsed by their own LLM, that is continuously retrained with updates to indexed content. ChatGPT is just a snapshot of data from the internet, it's knowledge is already outdated, and it outputs URLs that don't exist anymore. Essentially if Google can connect a better LLM to search that works with the live internet, they can compete.