Surely if this style of search becomes very popular there will be people dedicating tons of effort to gaming the system to ensure the chat bot is primed to answ

Surely if this style of search becomes very popular there will be people dedicating tons of effort to gaming the system to ensure the chat bot is primed to answer questions like “what’s the best kind of mattress for a side sleeper?” in a way that helps them sell more mattresses, regardless of whether the bot actually links anywhere.