i think of it as more of a 'code red' for the distributed and participatory internet. search engines support a whole ecosystem of content creators, question an

i think of it as more of a 'code red' for the distributed and participatory internet. search engines support a whole ecosystem of content creators, question answering systems replace them. i think that this is the most complicated hurdle that the technology will have to overcome. if it replaces search engines and their purely referential nature, it removes the incentives for continued public publishing.