Blackberry, and cell carriers, loved the extra fees attached to Blackberry Phone planes. Meanwhile I'd guess w/o looking that Apple makes more money from their

Blackberry, and cell carriers, loved the extra fees attached to Blackberry Phone planes. Meanwhile I'd guess w/o looking that Apple makes more money from their app store % cut than Blackberry ever did from however much BBM cost to add on to a cell plan. Microsoft was too attached their success with the OEM Windows model (OEMs make hardware, pay MS licensing fee for OS) to realize things were changing. Google adjusted MS's winning business model of the 90s and threw in ads, while Apple finally realized obscene levels of success with the business model they'd been using since the 1980s. (Not to say the Apple II wasn't an earlier success of the same business model, but obviously many orders of magnitude less). Company's are easily blindsided.