Stories about popular topics will have a natural leg-up in becoming viral. However, while a mundane story could become popular it will be hurt by people wonderi

Stories about popular topics will have a natural leg-up in becoming viral. However, while a mundane story could become popular it will be hurt by people wondering why they are seeing it, other than simply because its about a popular topic. So it is common for such stories to also bake-in a facade reason for their popularity. No, no, no. You are not seeing this story on your feed simply because its about Apple. You are seeing it because something 'unprecedented' happened at Apple. And surely the more engagement you see on it, the more unprecedented the thing was! This effect has been weaponized in politics and crypto, where you get a huge base of proponents upvoting anything related to their pet topic.