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I think that ChatGPT is a problem for Google's search business, but not for the reasons stated. I think the problem is because the search indexes will have a ha
by klodolph 4y ago
I think that ChatGPT is a problem for Google's search business, but not for the reasons stated. I think the problem is because the search indexes will have a hard time finding content not generated by AI.
- bpye 4y agoThis is already an issue. For a lot of searches you end up with pages of content that appears to be copies, but with minor changes - perhaps manually but I suspect by some sort of ML model.
- nbk_2000 4y agoThis was what I thought the article would hone in on. ChatGPT is very good at generating answers that look correct, and unique, but are wrong. This is gold for SEO focused content creators, as it will generate plenty of engagement with people who don't know enough to be able to fact check the answers they are receiving to their questions. I foresee this opening an epic echo chamber of "truthy" sounding content, which could potentially make Google's indexing approach useless.
- slig 4y agoThey already have issues ranking cloned pages of GitHub issues. Gmail's spam filtering is somehow getting worse. They got way too lazy.