This article might be a bit hyperbolic, but I’m ready for some new challengers to Google, to say nothing of certain other giants. Search has become so compromis

This article might be a bit hyperbolic, but I’m ready for some new challengers to Google, to say nothing of certain other giants. Search has become so compromised between SEO optimization and more and more actual human content stuck behind no-crawl sites that for me it only serves value when I know exactly what I am looking for. I worry that things like a productized ChatGPT would be quite opaque (what is the foundation of trust for any given answer if it is interpreted from multiple sources). At least Google is clear in attribution, though that is no guarantee or quality. But hopefully that is an exciting challenge to the next generation.