It's interesting that they talk about the challenge that ChatGPT presents to Google's ad-supported business model, when it would be easy to integrate advertisin

It's interesting that they talk about the challenge that ChatGPT presents to Google's ad-supported business model, when it would be easy to integrate advertising into a chat-based search/information engine. Ads could either be alongside the response, or included in the response itself. For example, companies could pay to have their name mentioned (instead of competitors or generic alternatives) in relevant responses.