> building an audience This is the most BS thing I've observed on twitter. It's for e-books and courses, not for usual target customers. "Build audience before

> building an audience This is the most BS thing I've observed on twitter. It's for e-books and courses, not for usual target customers. "Build audience before selling" is also utter BS. To be fair, one type of this approach works, that is solving customers' problems for free (it may be counted as building audience in a broad sense), and sell them a package of full-blown solutions later. I mean, building friends on twitter is a good thing, but that's indirect benefit or benefit that doesn't affect the process of getting customers at all.