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Strongly agree. A/B testing and equating time spent (“engagement”) and/or money spent with user happiness have a lot to answer for.
by barnabee 4y ago
Strongly agree. A/B testing and equating time spent (“engagement”) and/or money spent with user happiness have a lot to answer for.
- anankaie 4y agoOne problem is that these techniques - as I have seen them applied - are terrible at analyzing multimodal distributions. They will fail to capture small detractors until they pile up into a feeling of the software being user-hostile, because until then the engagement is not dropping, even though its foundations are eroding.