Fair enough, "return" is not the correct word here. Maybe "we will solidify the importance of clickbaity headlines"? I first noticed the up-tick of clickbait h

Fair enough, "return" is not the correct word here. Maybe "we will solidify the importance of clickbaity headlines"? I first noticed the up-tick of clickbait headlines in the salad days of RSS. Due to this, I tend to ignore headlines these days, because I was trained to assume the headline was complete nonsense. So my internal metrics are a bit wonky.