>We don't 'drive' anything forward unless we're in a car, and we haven't opened a 'one-stop shop' as we're not a supermarket. But the very next sentence: >We'

>We don't 'drive' anything forward unless we're in a car, and we haven't opened a 'one-stop shop' as we're not a supermarket. But the very next sentence: >We've probably launched a website Surely we don’t launch anything unless it’s a boat or a rocket? I mostly agree with the author, but they nicely demonstrated how hard it is to avoid jargon.