> Google’s workplace culture has had a big influence across Silicon Valley—including at Lyft, which like Google has long offered employees free lunches. > But

> Google’s workplace culture has had a big influence across Silicon Valley—including at Lyft, which like Google has long offered employees free lunches. > But not every company works like Google. This. You don't need a lot of high-priced technical talent to run Lyft. "Frugal" should be the watchword. I just took a Lyft to the Everett airport near Seattle. There are three big things that made me use Lyft and not have the hotel call me a taxi, and I suspect it's these and not ride-sharing that make Uber/Lyft popular. 1) I could book it myself through my phone and give it the destination. 2) The driver already knew where we were going. I didn't have to tell him. 3) It was already paid for and I didn't have to interact with the driver there, either. Timothy's thought experiment is worth carrying out. Most of these are just straight-up customer service things that taxi companies could do if they really cared (and if the government let them). Some of them they already do: the hotel would have told the taxi driver I was going to the airport.