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This is the stupidest thing I’ve heard from Levine in a long time. Any 101 level marketing course will tell you that burning your brand with existing customer
by r00fus 4y ago
This is the stupidest thing I’ve heard from Levine in a long time.
Any 101 level marketing course will tell you that burning your brand with existing customer base is a horrible way to reach a new market segment.
A Brand is a promise. Damaging your brand with one group doesn’t make you more appealing to another. Just makes you look erratic and untrustworthy.
- rsynnott 4y agoIn context, he wasn’t being completely serious, IIRC. I think that was one of a list of fairly comic possible explanations for Musk’s recent behaviour. Though, it’s probably as good an explanation of his nonsense as any, really.