I'm not going to make assumptions about websites I don't know about, and I'm sure some companies are completely honest. Maybe the company is honest, but many of

I'm not going to make assumptions about websites I don't know about, and I'm sure some companies are completely honest. Maybe the company is honest, but many of the reviews are bullshit? But one good example of how important social proof is nightclubs keeping people lined up outside waiting even when they could easily fit everybody inside fairly quickly. Why do they intentionally provide a shitty, subpar experience for their customers? Social proof. They're trying to get people to wonder "Hey, why is everybody lined up outside of that club even though it's cold outside? Must be something great going on in there. I want to check it out."