It's unlikely that this will change as that mindset is built into the culture of the organization and has done well for the industry in the last 30 years. It w

It's unlikely that this will change as that mindset is built into the culture of the organization and has done well for the industry in the last 30 years. It will change if organizations like Amazon and Zappos prove out that it is a competitive advantage. It is just mainstream retail is not the proving grounds for such revelations.