He didn't expect to rake in that much and iirc kickstarter doesn't let you pass on economy of scale to your backers (hence stretch goals in a lot of campaigns).

He didn't expect to rake in that much and iirc kickstarter doesn't let you pass on economy of scale to your backers (hence stretch goals in a lot of campaigns). Like with his Audible comments, this also served as another way for him to use his clout to help other authors. I think he has said that he was trying to pull in people who don't normally back projects so they'd be more comfortable doing it with other authors. They even highlighted some other projects and redirected some of them money to them (https://youtu.be/TVdZ018gsRw https://youtu.be/TVdZ018gsRw)