Jargon adds context in a community. “Tubular” was a term of art for surfers before the Teenage Mutant Ninja Turtles showed up. It’s a normal and natural thing

Jargon adds context in a community. “Tubular” was a term of art for surfers before the Teenage Mutant Ninja Turtles showed up. It’s a normal and natural thing to develop. But it’s also normal and good to have communications professionals mandate editorial standards so that people can understand outside of the niche.