> How? This question is the foundation of the marketing industry. There are so many ways to manipulate people into parting with their money, but one of the bas

> How? This question is the foundation of the marketing industry. There are so many ways to manipulate people into parting with their money, but one of the basic approaches is to introduce and build tension in the customer that your product claims to release. This tension always exists on a deeper level than the practical value of the product. For example, if Apple want to sell a laptop, they don’t focus on selling the tech specs. Instead they promise the customer that if they buy a macbook, they’ll become a creative genius, a musician or a VFX artist - high status careers. So what they’re really selling is the promise of enhanced social standing, not technology. That’s as manipulative as it gets See also : https://garrisonmarketinggroup.com/tension-point-can-you-feel-the-tension/ https://garrisonmarketinggroup.com/tension-point-can-you-fee...