I fully agree with your message but some of the joke examples are misguided in my opinion :) Some of those you're making puns with (like Coders at Work) are not

I fully agree with your message but some of the joke examples are misguided in my opinion :) Some of those you're making puns with (like Coders at Work) are not about startups or recipes for success, but interviews with early practitioners, and have historical value, much like interviewing scientists. I also think that software engineering and methodology/best practices book fall in another category. What you want to mock is the startup success stories, "X successful habits of Y people", "How I built X in my kitchen and you can do it too" sort of stuff.