How hard it is to come up with good ideas is greatly underestimated. Here is a paper on A/B testing that the Bing search team conducted under Microsoft. https

How hard it is to come up with good ideas is greatly underestimated. Here is a paper on A/B testing that the Bing search team conducted under Microsoft. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3171224 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3171224 Hidden in there in a distribution graph is that 2% of the ideas that were A/B tested resulted in 74.8% of the improvements. Now you can ask yourself what are they considering improvements which is a valid answer but that really struck me. Section 4.3 Figure 3a.