One of the most important things I've learned on the entrepreneur / solopreneur journey is that realistic expectation of failure is an important part of eventua

One of the most important things I've learned on the entrepreneur / solopreneur journey is that realistic expectation of failure is an important part of eventual success. That is launching ideas not because you are convinced that it will succeed or fearful that they will fail but with the mindset that no matter how great the idea, failure is a possible and even likely outcome. If you can cultivate a mindset of failure / feedback / iterate, you will increase your chances of eventual chances at something, not always the original idea. Agree on the insta-influencers tho, we need to see beyond this and understand that for these folks the brand / lifestyle is actually the product.