There's a short part in Ed Catmull's book Creativity Inc. about how Steve Jobs timed the Pixar IPO after the Toy Story premiere to ride the hype wave and told C

There's a short part in Ed Catmull's book Creativity Inc. about how Steve Jobs timed the Pixar IPO after the Toy Story premiere to ride the hype wave and told Catmull to wear a dorky suit for the IPO investor tour that Catmull would never wear because it made him look like a scientist. It was important to present Catmull as a brilliant genius from the lab. Why I am saying this? I think selling something is a lot less rational then you'd think. And some people are frankly better than others at it. It's not enough to build something, even good, if people don't connect the dots on why it's good for them, or present it in a desirable way. And a lot of things these days people don't really need at all, so it gets even more difficult selling something. Another point that I think is important when I wear my amateur psychologist hat is, why are you doing that? Do you want to be recognized as a brilliant entrepreneur? Success? Money? Do you enjoy it for the ride? If it's that, is it really important what the outcome is? But your advice is also good - it's important to take care of yourself. Take care!