It is fricking hard, and I agree that the influencers sell a rosy picture. Usually it's not just a picture they're selling, too — ever noticed how many of those

It is fricking hard, and I agree that the influencers sell a rosy picture. Usually it's not just a picture they're selling, too — ever noticed how many of those influencers earn money on selling services to people like you and me? All those businesses helping with marketing, analytics, E-mail campaigns, etc. Anyway, as someone who failed a number of times and then eventually succeeded in building a stable (what is derogatively called "lifestyle") business, I'm not sure if I have good advice to offer, apart from perhaps one thing: don't do B2C, a B2B business is the only way to go. Otherwise, it's just hard. And I agree about caring for mental health: this is important.