A lifestyle business is one you can do on your own and fit it into your life. Its goal is profitability only to the point of satisfying your lifestyle’s income

A lifestyle business is one you can do on your own and fit it into your life. Its goal is profitability only to the point of satisfying your lifestyle’s income requirements. Historically to the term, people would retire to vacation towns (the lifestyle) and run things like bike shops or an ice cream stand just to have some income, not to be CxO and get rich.