No it wasn't. Twitter was on track to profitability after years of slowly building good will with advertisers and regulators. Then Musk saddled it with billio

No it wasn't. Twitter was on track to profitability after years of slowly building good will with advertisers and regulators. Then Musk saddled it with billions of debt, fired all the brand safety and policy people and dismissed advertiser's concerns. So they have paused their ads and redirected spending back to Facebook/Google. Which is why it is such a perilous state now. Collapse in revenue, extra billion a month in interest repayments and regulators hovering around.