> Let's just consider Amazon. I fully experience the paradox of choice whenever I search for something on Amazon, because there are 100s or even 1000s of option

> Let's just consider Amazon. I fully experience the paradox of choice whenever I search for something on Amazon, because there are 100s or even 1000s of options that I don't know which one to choose. My experience is very different. When I search for something on amazon, I mostly find the exact same item/model repeated over and over under different brands/product names and I find myself wanting more options, but clicking the next button results in increasing numbers of completely unrelated items mixed in the same repeated results. It's impossible to search amazon's inventory. You get whatever they push at you from the category of goods they think you want mixed in with garbage you expressed no interest in. Even if manage to find something that looks good you're still left figuring out what sellers are scammers, what reviews are fake/apply to a different item entirely. I've basically given up trying to "browse" on amazon.