If you have not seen Gary Hustwit's design documentary, "Objectified", I recommend it highly. Especially if you are not a professional designer (I am not a desi

If you have not seen Gary Hustwit's design documentary, "Objectified", I recommend it highly. Especially if you are not a professional designer (I am not a designer, and I know enough to appreciate good design, not produce it) [1]. In "Objectified", Dieter Rams (of iconic Braun fame) is asked if there is any company that really gets design today. He answers after a moment's pause: "Apple".[2] [1] Ira Glass on the importance of having good taste before you can produce to the expectations of that taste http://www.youtube.com/watch?v=BI23U7U2aUY http://www.youtube.com/watch?v=BI23U7U2aUY (EDIT: Fixed link) [2] "Objectified: Dieter Rams commentary" http://www.youtube.com/watch?v=KBF1rOxWsxg http://www.youtube.com/watch?v=KBF1rOxWsxg http://objectifiedfilm.com http://objectifiedfilm.com