Big box retail is currently built on an interchangeable parts model. Retailers keep costs down by making people replaceable, unfortunately at this point that mo

Big box retail is currently built on an interchangeable parts model. Retailers keep costs down by making people replaceable, unfortunately at this point that model doesn't work well for tech. It's unlikely that this will change as that mindset is built into the culture of the organization and has done well for the industry in the last 30 years. It's likely that retail will undergo another change such as when sears took over in the late 19th / early 20th century. Retailers arent going to lose the war they will simply be replaced by more nimble competitors who can properly leverage technology. Contrary to popular belief there are good developers outside of sv and some developers are motivated towards well paying 9 to 5 jobs instead of options and sodas. The article also conveniently ignores the huge logistics infrastructure retailers have and focuses purely on websites, while the web is certainly important the reality of the situation is that currently retailers such as Walmart have huge competitive advantages due to its investment in logistics tech and infrastructure.