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A related bad UX is forcing users who do have accounts to log in to complete their purchase. I wrote a couple of WordPress/WooCommerce plugins to smooth this ou

A related bad UX is forcing users who do have accounts to log in to complete their purchase. I wrote a couple of WordPress/WooCommerce plugins to smooth this out – by prompting for login if an account exists matching the email address, and by adding single use passwords to emails sent from the site, so users who visit the site are already logged in when they arrive: * https://github.com/BrianHenryIE/bh-wp-account-and-login-ux https://github.com/BrianHenryIE/bh-wp-account-and-login-ux * https://github.com/BrianHenryIE/bh-wp-autologin-urls https://github.com/BrianHenryIE/bh-wp-autologin-urls

Spooky23 4y ago
A friend consulted at a DMV years ago and improved their online transaction conversions a lot by dropping the login requirement for things like registrations. Nobody wakes up and decides to pay someone else’s car tax. And if they do, if the money is good, who cares? The other thing is the need for an account at all. With a lot of online merchants, I don’t want an ongoing relationship. Take your cash and leave me alone.
- tgsovlerkhgsel 4y ago
  > Nobody wakes up and decides to pay someone else’s car tax. Or they do, because they woke up to a car from a parent who isn't doing this newfangled internet thing but would like the car tax paid.
  - dghlsakjg 4y ago
    I used to work as a teller at a bank, and people would be really mystified when I wouldn't id them for deposit transactions. The rules might have changed now, but at the time anyone could put a deposit into any account they knew the number for. That's how after hours business deposit boxes work, after all. Some people would be genuinely upset, until I pointed out that the transaction receipt only showed that a deposit had been made, and that I wasn't revealing anything that the depositor didn't already know. There was no known threat vector that we could figure.
    - deleted 4y ago
      [deleted]

Spooky23 4y ago

A friend consulted at a DMV years ago and improved their online transaction conversions a lot by dropping the login requirement for things like registrations. Nobody wakes up and decides to pay someone else’s car tax. And if they do, if the money is good, who cares? The other thing is the need for an account at all. With a lot of online merchants, I don’t want an ongoing relationship. Take your cash and leave me alone.

tgsovlerkhgsel 4y ago
> Nobody wakes up and decides to pay someone else’s car tax. Or they do, because they woke up to a car from a parent who isn't doing this newfangled internet thing but would like the car tax paid.
- dghlsakjg 4y ago
  I used to work as a teller at a bank, and people would be really mystified when I wouldn't id them for deposit transactions. The rules might have changed now, but at the time anyone could put a deposit into any account they knew the number for. That's how after hours business deposit boxes work, after all. Some people would be genuinely upset, until I pointed out that the transaction receipt only showed that a deposit had been made, and that I wasn't revealing anything that the depositor didn't already know. There was no known threat vector that we could figure.
  - deleted 4y ago
    [deleted]