IMO it is often "good enough" to just buy (almost) anything (beside the cheapest) when the stakes are not high. And that will pretty much do most of the time.

IMO it is often "good enough" to just buy (almost) anything (beside the cheapest) when the stakes are not high. And that will pretty much do most of the time. For important decisions, choosing the main scale(s) (and their weight) is a good strategy. For example, for everything food, scale = "healthier" for me, So this somewhat simplifies decisions. However, I do try to rapidly harness the "wisdom of the crowd", when possible. For Amazon, I've been using an extension [1] lately that filters results by number of reviews and rating. It is not science, but It's a fast way out. [1] https://chrome.google.com/webstore/detail/trusty-search-assistant-f/hpmchbfaebbmmhepolfecmihamjfmofl https://chrome.google.com/webstore/detail/trusty-search-assi...