4 ms·

This could not be further from the truth. Steve Jobs and Scott Forstall were the ones pushing for the realistic icons (not "skeuomorphism" btw, Scott is on reco

This could not be further from the truth. Steve Jobs and Scott Forstall were the ones pushing for the realistic icons (not "skeuomorphism" btw, Scott is on record saying he hates the word "skeuomorphism"). It was a cabal within Apple, lead by Jony Ive, that was pushing for flat. When Steve Jobs died in 2011, and Tim Cook fired Scott Forstall in 2012, that cabal all of a sudden had way more leverage. And so, in 2013, iOS 7 was released with the flat design. It's as simple as that.

kitsunesoba 4y ago
For iOS/macOS specifically, yes, but the comment chain seemed (to me at least) to be discussing the trend towards flatness in the wider industry, which had been in motion well before Apple got on board.
- jhatemyjob 4y ago
  That's not true either. The only notable example you can come up with is Google Chrome. And let's not sit here and pretend that Google was what all the designers were copying. Google's design has always been that terrible flat stuff. Google Chrome's icon, for some reason, used the "realistic" design for only 2 years before changing it to match the rest of the company's icons. The "wider industry" was copying Apple. Tons of icons changed from "realistic" to "flat" in 2013, which was a direct reaction to iOS 7.
  - fredoralive 4y ago
    You're forgetting stuff like Metro, introduced with Windows Phone 7 in 2010 (then infamously Windows 8), and Android was getting flatter from around 4.x in 2011. The trend was definitely moving towards flat UI, and people really were criticising Apple for not following it. Apple wasn’t really a leader in this stuff, certainly not on an OS level.
    - deleted 4y ago
      [deleted]
    - jhatemyjob 4y ago
      You gotta be kidding with the Windows Phone example. It was always irrelevant. And Android at the time was an iOS knockoff.
      - eightysixfour 4y ago
        To think the Metro Design language didn’t influence tech design would be a mistake. The evolution from Zune, to WP7, and W8 clearly influenced Material and other flat design.
        deleted 4y ago
        [deleted]

kitsunesoba 4y ago

For iOS/macOS specifically, yes, but the comment chain seemed (to me at least) to be discussing the trend towards flatness in the wider industry, which had been in motion well before Apple got on board.

jhatemyjob 4y ago
That's not true either. The only notable example you can come up with is Google Chrome. And let's not sit here and pretend that Google was what all the designers were copying. Google's design has always been that terrible flat stuff. Google Chrome's icon, for some reason, used the "realistic" design for only 2 years before changing it to match the rest of the company's icons. The "wider industry" was copying Apple. Tons of icons changed from "realistic" to "flat" in 2013, which was a direct reaction to iOS 7.
- fredoralive 4y ago
  You're forgetting stuff like Metro, introduced with Windows Phone 7 in 2010 (then infamously Windows 8), and Android was getting flatter from around 4.x in 2011. The trend was definitely moving towards flat UI, and people really were criticising Apple for not following it. Apple wasn’t really a leader in this stuff, certainly not on an OS level.
  - deleted 4y ago
    [deleted]
  - jhatemyjob 4y ago
    You gotta be kidding with the Windows Phone example. It was always irrelevant. And Android at the time was an iOS knockoff.
    - eightysixfour 4y ago
      To think the Metro Design language didn’t influence tech design would be a mistake. The evolution from Zune, to WP7, and W8 clearly influenced Material and other flat design.
      - deleted 4y ago
        [deleted]