> It's hard for people to take your business elsewhere when you need a place to sleep I think this is actually how most people end up deciding to take their bu

> It's hard for people to take your business elsewhere when you need a place to sleep I think this is actually how most people end up deciding to take their business elsewhere: they give a company their business once, are let down, and decide to never patronize that business or chain again. This is why customer recommendations and reviews hold weight at all -- they help give signal before your first business interaction. > but fraud is only something you can charge a business with because of regulation. I don't think almost anyone is in favor of no regulation, only the prescriptive step-by-step guideline regulations. If a hotel says "we have beds!" and then they don't have beds, that's a very different regulatory case than a hotel saying "our bed are comfortable!" and then their beds are not comfortable.