I think there's a real opportunity for a company to release a (affordable) fridge that has zero gadgets, and markets the quality of the cooling system. How can

I think there's a real opportunity for a company to release a (affordable) fridge that has zero gadgets, and markets the quality of the cooling system. How can a 40 year old fridge that lives in the garage be more reliable than a new Samsung (or GE in this case)? Obviously, it's cheap components. But, considering how much of a pain in the ass moving a refrigerator is, "won't break" is highly marketable here. I'd certainly buy one.