It seems to me an ordinal rule of business is, in order to scale, sell systemic solutions to customer's problems, instead of selling mere widgets. I interpret

It seems to me an ordinal rule of business is, in order to scale, sell systemic solutions to customer's problems, instead of selling mere widgets. I interpret this change as communicating 'iPhone is a system whose benefits are predicated on the hardware being omnipresent.' When you're on vacation and a stranger offers to take your photo and they can just airdrop it to you? When you can retrieve lost keys with an AirTag? When you put that fun sticker on an iMessage? That's not 'an iPhone', it's 'iPhone' and it's what a lot of people are really paying for these days, I think.