>but also considered a luxury brand Who is considering it a luxury brand? Maybe teenagers on the school playground, or in developing nations where a iWatch cos

>but also considered a luxury brand Who is considering it a luxury brand? Maybe teenagers on the school playground, or in developing nations where a iWatch costs over a month's average wage (I'm from a developing nation). But in the west (US, Sweden, etc) it's far from being a luxury brand of any kind. It's just a gadget/tech brand making stuff that almost anyone there can afford. Hardly comparable to something like LVMH.