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Apple has been dropping the article from iPhone advertisements. "With iPhone 13, you can...", not "an/the iPhone". To me, this breaking of orthography feels too
by 3pac 4y ago
Apple has been dropping the article from iPhone advertisements. "With iPhone 13, you can...", not "an/the iPhone". To me, this breaking of orthography feels too much like reverential capitalization for something that is not exactly divine.
- blamazon 4y agoIt seems to me an ordinal rule of business is, in order to scale, sell systemic solutions to customer's problems, instead of selling mere widgets. I interpret this change as communicating 'iPhone is a system whose benefits are predicated on the hardware being omnipresent.' When you're on vacation and a stranger offers to take your photo and they can just airdrop it to you? When you can retrieve lost keys with an AirTag? When you put that fun sticker on an iMessage? That's not 'an iPhone', it's 'iPhone' and it's what a lot of people are really paying for these days, I think.
- JayStavis 4y agoMy recollection from the original iPhone keynotes is that there never was an article. Jobs presented "iPhone" and article-less was dominant in all company messaging for the product.
- kergonath 4y agoYou’re right. It never was “the iPhone”, it has been “iPhone” since day 1. And Apple being Apple, they are very consistent with it.