I too have suffered through the conflict between emotions 1 and 2. My resolution is to treat charitable / volunteer work as being my pay-it-forwards contributi

I too have suffered through the conflict between emotions 1 and 2. My resolution is to treat charitable / volunteer work as being my pay-it-forwards contribution to society. Then I consider commercially viability of any project as the measure of the value it produces and delivers. I simply see money as an exchange for value delivered. The greater the value, the greater the revenue. I have undertaken many hobby projects. For these, there is zero expectation of making money. The reward is in the experience / learning. When the pleasure ceases I drop them. There is no sense of obligation to continue because it always was meant to be for personal satisfaction.