How about no food coloring? Don't you want to see the actual color of your food, or would you let a factory disguise it? Or let's use natural coloring. It seems

How about no food coloring? Don't you want to see the actual color of your food, or would you let a factory disguise it? Or let's use natural coloring. It seems like the risk benefit ratio is high for consumers, but mundane considering the increase in revenues.