Movies are very expensive to market (average cost in Hollywood is over $20 million in marketing), and a movie _without_ marketing -- virtually regardless of the

Movies are very expensive to market (average cost in Hollywood is over $20 million in marketing), and a movie _without_ marketing -- virtually regardless of the how much it cost to make -- will do almost no theatrical business at all. Tarsem's "The Fall" is a great example: the guy spent tens of millions of dollars of his own money making a pretty interesting film, had no marketing, and did just a few million at the box office, despite moviegoers liking the film.