4 ms·

It's a cheesy marketing tactic to refer to anything as magical. Apple started this trend. There's nothing magical going on. Clever maybe but certainly not magic

It's a cheesy marketing tactic to refer to anything as magical. Apple started this trend. There's nothing magical going on. Clever maybe but certainly not magic.

deleted 4y ago
[deleted]
rcoveson 4y ago
It’s not as cheesy as nitpicking flavor adjectives with the assertion that they’re not literally accurate.
tjohns 4y ago
"Any sufficiently advanced technology is indistinguishable from magic." - Arthur C. Clarke Of course it's not "magic", obviously. But it impressive technology, and it does delight users. It's taking something that was difficult, time-consuming, and complicated and making it painless. Yes, it's marketing. The point is to get people's attention and sell the product... or at least get them interested enough to read a white-paper for more details. Marketing departments have committed much more egregious sins over the years. The use of "magical" as an adjective isn't even on the radar.
- hyperbovine 4y ago
  This technology is not sufficiently advanced.
TheRealPomax 4y ago
Apple most definitely did not start this trend. By so, so many decades.
calebm 4y ago
I disagree. I'm sure "magic" is often used as a marketing tactic, but I would strongly caution against believing all people using the word "magic" are doing so insincerely.
blacksmith_tb 4y ago
Next you'll tell us that Lucky Charms aren't in fact 'magically delicious'... I think it's safe to say that marketers have been tossing around magic for quite a while, I'd be more willing to believe photo editing could feel magical than marshmallows...
leviathant 4y ago
When product marketers describe some app UX as beautiful, my first thought is, when is the last time this person has been to something like a national park? This kind of language does not appeal to me at all, but clearly it's successful on a certain segment of the market.

4 ms·

It's a cheesy marketing tactic to refer to anything as magical. Apple started this trend. There's nothing magical going on. Clever maybe but certainly not magic

by TutleCpt 4y ago

It's a cheesy marketing tactic to refer to anything as magical. Apple started this trend. There's nothing magical going on. Clever maybe but certainly not magic.

deleted 4y ago
[deleted]
rcoveson 4y ago
It’s not as cheesy as nitpicking flavor adjectives with the assertion that they’re not literally accurate.
tjohns 4y ago
"Any sufficiently advanced technology is indistinguishable from magic." - Arthur C. Clarke Of course it's not "magic", obviously. But it impressive technology, and it does delight users. It's taking something that was difficult, time-consuming, and complicated and making it painless. Yes, it's marketing. The point is to get people's attention and sell the product... or at least get them interested enough to read a white-paper for more details. Marketing departments have committed much more egregious sins over the years. The use of "magical" as an adjective isn't even on the radar.
- hyperbovine 4y ago
  This technology is not sufficiently advanced.
TheRealPomax 4y ago
Apple most definitely did not start this trend. By so, so many decades.
calebm 4y ago
I disagree. I'm sure "magic" is often used as a marketing tactic, but I would strongly caution against believing all people using the word "magic" are doing so insincerely.
blacksmith_tb 4y ago
Next you'll tell us that Lucky Charms aren't in fact 'magically delicious'... I think it's safe to say that marketers have been tossing around magic for quite a while, I'd be more willing to believe photo editing could feel magical than marshmallows...
leviathant 4y ago
When product marketers describe some app UX as beautiful, my first thought is, when is the last time this person has been to something like a national park? This kind of language does not appeal to me at all, but clearly it's successful on a certain segment of the market.